Wise choice for choosing Product Loyalty Program

Understand your own market

Being a licenser, it is important to keep track of product distribution flow in order to understand your market. The product code acts as a platform to get first-hand purchasing details (when, where, which type, how much and how frequent). Moreover, as there can be different codes for regional licensees, the code can be used to track licensees’ regional distribution flow.

Enhance consumers' sense of brand belongings

Under the program, accumulation of bonus points enables members to enjoy variety of gift redemptions. Customers are then motivated to purchase product on a continual basis in order to get the reward or special brand product for membership storage. You can further enhance consumers’ participation by inviting them in new product trial or fill in product questionnaires. Hence, your brand is able to create an interactive and long-term relationship with the valuable members.

Customize marketing strategy

Acise offers comprehensive and flexible membership management which contains different strategic modules, including birthday and expiry reminders, gift redemption and special occasion discounts. Target marketing module enhances the efficiency of marketing promotion. After loyalty club is launched, co-branding promotion will be easier to be established. Your company can also add unique features or edit modules to suit your company nature and cater specific market segment.

Facilitate future development

Our product loyalty program records consumer purchase history such as location of licensee and popular product line. You can use the data to analyze consumers buying behavior. Undoubtedly, the data collected from purchase records is more precise and first-hand than general marketing survey. Thus, your company can discover potential opportunities of products and formulate future marketing & pricing strategy.

Prevent counterfeiting products

Besides serving the purpose of presenting bonus point, the product code can also be used as an anti-counterfeiting feature. For famous brands, there are many copy cats or gray market which directly affect your licensees’ profit. Therefore, it is necessary to develop unique codes with high-end counterfeiting technology printed onto your brand products to avoid fakery and minimize the risk of plagiarizing. Consumers can check the validity & originality of license via Internet, SMS, IVRS, or special optical features built onto high-end laser labels.