What is Tracking and Authentication System?

Product counterfeiting is a growing worldwide problem, accounting for a huge cost in global economy. Not only does it lower sales, but also destroy consumer confidence and drastically devalue the brand goodwill. Therefore, a cost effective and state of the art anti-counterfeiting policy enables brand owners to combat the soaring problem and maintain the profit of legitimate products. This can be an authenticate label alone, yet, what really counts is a sophisticated tracking and authentication system.

Acise's Tracking and Authentication System includes 2 platforms for customers to distinguish fake products and for right holders to trace diversion trade.

1. Visual authenticated label

Authenticated labels are the most common tool in trademark protection. What Acise offers is the latest quantum optical technology and holograms that not easily found elsewhere. Images are recorded on a flat surface by particle beam in molecular level, generating up to micro or even nano text pattern. Cutting edge label features can be customized according to client needs.

2. Code authentication system

An effective anti-counterfeiting policy usually comes along with a combination of technologies. Besides holograms, Acise supports an alpha-numeric code verifying system to strengthen property right protection. Customers can enter the authentication code printed on products through multi channels including SMS, Integrated Solution for Authentication & Tracking (ISAT) and Interactive Voice System (IVRS). Different validation message will be displayed according to code status.