Why Acise’s Tracking and Authentication System?

We can provide your brand with …

Authority assistance

Gray market is the sale of products without the consent of authorized dealer in a particular territory. To minimize sales loss brought by parallel trading, each serial code is unique and represents products from different territories. Customs authorities can make use of this well-developed code authentication system to recognize any unauthorized products and eliminate the import of gray market products. Currently, some customs in Asia have already adopted Acise’s system in verifying import goods.

Barrier to counterfeiters

Our quantum optical holograms are the latest label production know-how in the market. They have strong visual appeal, coupled with high investment and knowledge input. Under a complex code generation system, reproduction of the whole set of 16-20 digits random code are costly and time consuming barrier to puny counterfeiters. To further enhance the security protection against counterfeits, every single code can be authenticated only once and re-entering will be invalid already.

Confidence in brand’s goodwill

The menace of worldwide counterfeiting imposes a negative effect on customer confidence in genuine products and company goodwill. Strong trademark protective measures ensure brands to be associated with quality and exclusivity. Customers can easily differentiate legitimate products from fakeries and other brands. Moreover, brands encourage end user verification by rewarding bonus points for reward redemption via entering serial code into online portal. In this way, members are motivated to establish a continual purchase habit and stay loyal with the brand.

Data for needs recognition

When customers validate code in the online portal, it acts as a platform for brand owners to get first-hand purchasing data (when, where, which type, how much and how frequent). This information can be used to analyze customer behavior and shopping preferences. Also, there can be different codes for regional licensees, the code can be used to track licensees’ regional distribution flow and strengthen quality control on production of different licensees or production lines in different periods.

Eradication to litigation

In the competition with counterfeiting, consumers who had bought fake products might blame the right holder of the genuine product and resort to law court. If so, brands might have to spend time and money in proofing their product legitimacy. Therefore, in order to eradicate troubles in dealing costly counterfeiting litigation, brand owners can equip their products with sophisticated protective measures to prevent property rights infringement.